About

I'm Dr Brad Stanfield, a GP — a family medicine doctor — practising in New Zealand. I'm a Fellow of the Royal New Zealand College of General Practitioners (FRNZCGP), and alongside seeing patients I run an evidence-based health channel on YouTube, where around 319,000 people follow along.

This site exists for one reason: to translate the best available evidence into practical, honest health guidance. There's no shortage of confident health advice online. What's harder to find is advice that tells you what the research actually shows — including where it's uncertain, conflicting, or simply not there yet.

My approach is evidence-first and measured. I try to lead with the research rather than with a conclusion I've already decided on. When a study is strong, I'll say so. When it's weak, small, or contradicted by better data, I'll say that too. The goal isn't to sell you on a position — it's to help you understand the evidence well enough to make your own decisions.

Part of that commitment means being willing to be wrong in public. I co-authored a randomised controlled trial whose result was negative — it didn't show what many people, myself included, hoped it might. Publishing a result like that isn't comfortable, but it's the whole point. Evidence only means something if we report it honestly, whichever way it lands. You can read more about that work on the Research page.

If you value careful, sceptical, evidence-led thinking about health, I'm glad you're here. Watch the videos, read the articles, and hold the claims — mine included — to a high standard.

— Dr Brad Stanfield